This could potentially affect how advocacy is carried out on social media. As a result, individuals may be more interested in social media likes and shares rather than actual advocacy work.
How do we build on the strengths of community advocates using social media in Singapore?
Community advocates need to be clear and concise in raising issues in their postings. Challenge wrong and misleading views and provide the correct information to counter such narratives. The principle of Amar Makruf Nahi Mungkar must be their basis when making postings.
Call me cynical, but I sometimes wonder if the adoption of a cause by some of these social media personalities are done to sincerely champion the cause or is it to advance their own popularity. But then again, I can't blame them 100% too. Followers nowadays find a cause-dedicated social media channel too dry, boring and a tad overkill. They want such messaging to be interspersed by mindless pretty stuff as well.